| Service Level Agreements (SLAs) are
absolutely vital to any Web host that is
serious about operating a full-fledged,
legitimate business. Simply put, an SLA is a
contract between the host and the customer
where the host spells out what they will
provide for the client. This not only covers
uptime, but also technical support, content
issues, and billing questions.
As a host, it is important to have a
contract like this for two reasons: first,
it allows both sides of the agreement to
protect themselves. For example, if a Web
host specifies that it will not host
pornography and the client creates a
pornographic web page, the host can use the
SLA as just cause to remove the site from
its server and avoid legal troubles. Second,
it allows the Web host to measure its own
performance and improve itself over time.
There are four basic steps to writing an
SLA. The details of each step will vary from
host to host, but the basic process is
usually the same every time.
First, the host must understand what its
clients are going to need, and what its own
goals are. For example, if your hosting
operation is going to specialize in
high-traffic multimedia sites, the SLA will
have to incorporate broadband and other
issues related to bandwidth.
Second, the host has to establish its
"baseline" - the host's approximation of
what exactly it is capable of and what its
budget will allow. This prevents the user
from having unrealistic expectations of what
the host will provide and prevents confusion
between the two parties.
Third, the host has to work out what it
will offer and at what prices. For example,
this is where the host will commit to a
service plan, uptime, bandwidth, and how its
service will be measured.
Finally, a contract must be written,
usually with the help of a lawyer. The
contract includes liability, minimum and
maximum levels of performance, reliability,
contract duration, and other concerns
specific to the host. It is here where the
host lays out in writing exactly what it
will provide for the customer. It should be
open for negotiation, as every client has
slightly different needs, but the important
details involving service and performance
will usually remain the same.
Once the SLA is on paper, the Web host
can then use it to improve itself. By
writing an SLA, the host is documenting
precisely what it is capable of. Once
improvements to the company are made, a new
SLA may have to be written to reflect the
new capabilities of the Web host.
In the end, the Service Level Agreement
is a vital document for both the host and
the client. For the client, an SLA provides
protection and clarification of what will
actually be offered. For the Web host, it
not only provides protection from what the
client might do, but it is also a window for
improvement.
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